Every image you see on our e-commerce and social media is taken by us. We don’t use stock photos or images found online: each shot is original, captured around the world to depict moments of struggle, growth, and determination—the fundamental values of Struggle.

Our images aren’t just backgrounds; they tell stories of travels, challenges, and change. Each photo represents the journey of those who face their daily struggle, finding strength in the experiences and environments around them.

But it doesn’t stop there: these images are the heart of the graphics you find on our products. Every design is born from a shot, an emotion, a captured story, and is transformed into prints and details that carry a deep meaning. Wearing Struggle means carrying a story, a message, a symbol of resilience and determination.

Our digital graphics—whether banners or promotional campaigns—are also inspired by these photos, creating a consistent and authentic visual identity. No generic or overused content: everything originates from us, our journey, and our vision.

For us, photography is more than just a visual tool; it’s the language we use to communicate the deep meaning of Struggle and turn it into wearable art.