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ANOTHER DAY ANOTHER STRUGGLE

SPRING SUMMER COLLECTION OUT NOW

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From Concept to Print: The Creative Process Behind Our Graphics

In our brand, graphics are not just a detail, but the soul of every piece. Inspired by street culture, we combine art, struggle, and style to create bold, unique, and instantly recognizable designs. Every detail is designed for those who dare to stand out.

Each graphic begins with a creative process that starts with pencil or pen sketches on paper, where every idea takes shape in a spontaneous and authentic way. Once the concept is defined, the project moves to the digital phase, where we refine every detail on the computer to ensure precision and creative freedom. After this phase, the graphics are post-processed to optimize the visual output and ensure every element translates perfectly onto the fabric. Before reaching the final print, we test the graphics on paper mockups to check the visual effect and carefully select the most appropriate dimensions for different applications. The choice of colors is a crucial step: each shade is selected specifically for each design to enhance its visual impact. Only after this series of checks is the graphic transferred onto the fabric with a final print, ensuring a result that perfectly reflects our vision and the quality that sets us apart.

Check out where we applied the screen-printing

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