April 19, 2025 was a day we at Struggle will not soon forget.

We opened the doors of our headquarters in Chiavari to officially present the brand's first release with the Spring/Summer 2025 collection . An eagerly awaited moment, full of emotion, which turned into a real meeting between our vision and those who chose to support it right from the start.

Over 250 people came to visit us: friends, customers, curious people and streetwear enthusiasts. All with one thing in common: the desire to discover first-hand what is behind Struggle. They were able to touch the garments , try them on, listen to our stories, understand the soul that moves each single piece. We made the products available with special launch prices , as a thank you to those who decided to be there from the beginning.

The atmosphere was relaxed and familiar. We offered beer and something to eat , because we wanted it to be more than a launch: we wanted to create a real, human moment, a shared experience .
The whole thing was accompanied by a DJ set by DJ Mike , who brought the right sound and helped make the atmosphere even more lively, engaging and authentic.

The conversations arose spontaneously: we told each other about ourselves, we explained where we started from, why the brand was born , and what battles we want to represent through what we do.

The response was incredible : you gave us back enthusiasm, compliments, and above all an energy that made us understand that we are on the right path. This first event was only the beginning, but for us it was a powerful signal.

Thanks to those who were there. Thanks to those who listened to us, supported us, encouraged us.
Struggle has just begun.

With Love,

Francesco, Luca, Marco and Monica