On June 9, 2025, we had the opportunity to live a different experience, but equally significant for the Struggle journey: we hosted a class from the “Amedeo Peter Giannini” Technical and Professional Institute , Graphics and Communications major, in our Chiavari headquarters for a presentation of the brand and the project that brought us here.
It was an intense morning full of exchange. We told the guys how an independent clothing brand was born , starting from scratch, with passion, clear ideas and many challenges to face.
We explained why Struggle was born , where we started from , what the first concrete steps were, the choices to make , the details to pay attention to, and above all what it really means to carry forward a vision in the world of streetwear fashion today .
The kids were attentive, curious and involved . They asked questions, took notes and listened with interest to every part of the story. For many of them, it was a first real inside look at what goes on behind the scenes of a brand: from design to production, from communication to the relationship with the public.
For us, it was not only a pleasure, but also a precious moment . An opportunity to convey what Struggle means : not just a clothing brand, but a voice, a daily battle that expresses itself through style.
Seeing that our vision was shared and understood by young, creative and full of potential guys was a huge motivation.
We strongly believe in sharing knowledge and in the value of lived experience. If even just one of those guys comes out of that meeting with the desire to try to build something of his own, then for us it will have been a total success.
Struggle is also this: inspiring, opening doors, creating real connections.
And continue to tell that every battle has its value, if faced with heart and vision.